RSA Shorts – The ABCs of Persuasion - Scott Livengood

RSA Shorts – The ABCs of Persuasion

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In this short video The ABC’s of Persuasion, bestselling author Dan Pink shows us how to influence others more effectively; it’s as simple as A-B-C.

Whether we’re employees pitching to our bosses, parents and teachers cajoling kids, or politicians presenting new policies, we can all improve the way we persuade others.

The surprising truth about moving others.

Like it or not, we’re all in sales now. A big portion of whatever we do — whether we’re teachers, art directors, or in healthcare — we’re all in sales now. What are the qualities that allow us to do this well and ethically? These are the foundational qualities of being effective in persuading, influencing, convincing, moving people. They are the new ABC’s.

Attunement – Buoyancy – Clarity

About Scott Livengood

Scott Livengood is the owner and CEO of Dewey’s Bakery, Inc., a commercial wholesale bakery with a respected national brand of ultra premium cookies and crackers.

Previously, Scott worked at Krispy Kreme Doughnuts for 27 years, starting as a trainee in 1977. He was appointed President of the company in 1992, then CEO and Chairman of the Board.

Scott has served on numerous boards including the Carter Center, the Calloway School of Business and the Babcock School of Management, Habitat for Humanity of Forsyth County, and the Winston-Salem Chamber of Commerce.

He started a new business, StoryWork International, in 2016 with Richard Stone. The signature achievement to date is LivingStories, a story-based program for improved patient experiences and outcomes in partnership with Novant Health.