MasterStory Program Designed to Assist Companies - Scott Livengo

Stone Facilitates 5 Energy Sector Startups to Discover Their MasterStory; Program Designed to Assist Companies to Develop Their Narrative Assets

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On October 11th Richard Stone, CEO of StoryWork International, facilitated a day of focused story exploration to assist 5 companies working with the Greenhouse Accelerator in Atlanta to develop the core components of their MasterStory.

The objective of the day’s work was to develop the DNA for these companies’ bankable story that can be used to both enhance communication with funders and as a means to develop the core components of a healthy culture that is grounded in an aspirational purpose with clarity about the impact that they wish to have in the world. In addition, the work assisted these companies to develop clarity around what we call their Strategic Values—the traits and characteristics that they need to nurture to achieve their aspirations, as well as their Cultural Values—the guideposts for how they want to interact both internally with their staff members and with customers.

Participating were:

Grubbly Farms, a startup at the forefront of sustainable agriculture and fisheries develops a healthy, economical, and reliable insect-based protein source. Made from dried black soldier fly larvae raised off a diet of pre-consumer food waste, it makes its first market entry as ‘Grubblies’ treats for backyard chicken.

Xeco Energy Management Solutions which offers a proven electricity management solution that is guaranteed to improve efficiencies, measurably reduce costs and enhance corporate and government sustainability programs by reducing CO2 emissions and carbon footprints for commercial and industrial facilities.

Last Bottle Clothing which fabricates apparel with fiber gained from recycled plastic bottles, made to be recycled again, and again, at the end of their use. Shirts are composed of 7 to 15 plastic bottles and require little water to produce.

Upshots offers products and services based on its proprietary pelletizing process for coal byproducts – solid biofuel made from coal ash; pellet delivery system to deliver controlled amounts of nutrients for soil regeneration; and, biological sequestration of carbon dioxide for flue gas emissions.

Intelligent Energy Optimizers utilizes its expertise and product knowledge in the field of lighting retrofits to optimize lighting systems. Its customized Optieo lighting solutions deliver the optimal light for each part of the facility.

Coming up in early December each of the companies’ leadership will meet again to share the results of their story development and for further work on refining their bankable stories.

About Scott Livengood

Scott Livengood is the owner and CEO of Dewey’s Bakery, Inc., a commercial wholesale bakery with a respected national brand of ultra premium cookies and crackers.

Previously, Scott worked at Krispy Kreme Doughnuts for 27 years, starting as a trainee in 1977. He was appointed President of the company in 1992, then CEO and Chairman of the Board.

Scott has served on numerous boards including the Carter Center, the Calloway School of Business and the Babcock School of Management, Habitat for Humanity of Forsyth County, and the Winston-Salem Chamber of Commerce.

He started a new business, StoryWork International, in 2016 with Richard Stone. The signature achievement to date is LivingStories, a story-based program for improved patient experiences and outcomes in partnership with Novant Health.